NEW DELHI: Homegrown handset major Micromax is making an aggressive comeback in
the Indian market, aiming to get its "volume leadership" back as it
fends off Chinese rivals like Vivo, Oppo and Xiaomi.
The company is focussing on strengthening its position in the Rs 9,000-15,000
category and aims to garner 10 per cent share in the category over the next six
months.
"There were players that had flooded the market with hoardings and
offering over the top margins to retaile ..
At the end of December 2016 quarter, Micromax had 8.8 per
cent share of the smartphone market and ranked third after Samsung and Lenovo.
However, in the March and June 2017 quarters, Micromax did not feature in the
top 5 smartphone players tally.
"We already have a strong play in the Rs 5,000-8,000 category. A big area
of focus for us now is the Rs 9,000- 15,000 category. This segment accounts for
21 per cent of the market and we want to capture 10 per cent share of this
category in ..
